47% of eCommerce customers expect page load times of less than two seconds before they consider leaving.
There are three core aspects to understand page speed in context of user experience and website performance, according to Kinsta:
• The view of time taken in delivering the requested material along with the accompanying HTML content to the browser.
• Browser response to page load requests.
• The view of end-users as the requested web page renders on the browser – this is the ultimate empirical measure of page load speed.
Facts by Kissmetrics, that you can tweet too:
• 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
• 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
• 38% of mobile internet users say that they’ve encountered a website that wasn’t available.
• 47% of consumers expect a web page to load in 2 seconds or less.
• 40% of people abandon a website that takes more than 3 seconds to load.
• A 1 second delay in page response can result in a 7% reduction in conversions.
• If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
So, How Can You Test Your Magento Store’s Speed?
Ashley Schroder is a Magento developer, who created a simple and free online tool to try out and also… monitor your website speed.
Magento Speed Test runs a short performance test on your Magento store. Until now it has run over 85,000 tests, simulated over 1 million users and 10′s of millions of connections.
Magento Speed Test requires a sitemap.xml - that is s a list of the contents of your site in a computer readable format.
Let us know below, if it works well with your shop.
P.S. In case you like this quick tip, subscribe here with us to receive actionable weekly eCommerce know-how directly in your inbox.