How Perpetto works
Perpetto gathers historical and real-time behaviour data for every individual visitor. This data is the hidden resource that every online store posesses and Perpetto uses to provide a better shopping experience to the store’s visitors.
This ongoing stream of behaviour data is unified and analyzed to filter our the interests and preferences of each individual visitor. These insights along with the complete behaviour history comprises the Perpetto profile of each visitor.
Backend and Dashboard
The backbone of Perpetto is a distributed service that stores and uses this vast pool of data. It is based on the most modern Big Data and Machine Learning technology. On top of that infrastructure lies a Dashboard that gives you real-time analysis of improvements in revenue and conversion.
Web and Email Personalization
Perpetto is improving the shopping experience of online stores with personalized, real-time recommendations on the store’s website and with highly targeted personalized emails with recommendations.